Singalong Opera

Everyone who has dreamt of singing an opera were given a chance by Stockholm’s Concert Hall together with Mezzo Soprano Malena Ernman.

The performance was produced by Mediatec and broadcast live in HD with 5.1 surround sound to over 35 cinemas in Folkets Hus and Parkers Digital cinema chain via HD2 and NOR 036. Over 3000 participants across the country sang along with excerpts from operas such as Carmen and The Magic Flute, a new record for a Swedish produced performance.

Mediatec also transmitted the performance to Gustavsberg Infirmary via broadband where 150 people joined in. We were also responsible for trailers and advertising inserts for our customers.

This was the first time a Singalong performance was broadcast in Sweden and it was so successful, the Concert Hall and main sponsor SEB are already planning further events.