Supercontract finalised for Swedish Mediatec – new digital advertising boards for La Liga
When Spain’s La Liga starts up it will feature moving-picture advertising boards from the Swedish Mediatec Group, based on a four year contract. The deal is worth several million SEK annually and entails that Mediatec is to deliver digital advertising boards to the world’s largest football league.
“We’ll be the biggest in Spain in supplies of technology with this deal”, says Kenneth Paterson, CEO at the Mediatec Group.
As opposed to the majority of other European countries the Spanish clubs have come together and negotiated a common advertising contract for the arenas. Mediatec won the procurement round for the technology deliveries, and these will be moved between the arenas which will provide optimal utilisation of coverage for the TV-broadcast matches. The solution consists of 12 mm high-definition LED screens.
The contract has been signed with Santa Monica, successor in title to UMedia, who will be selling advertising space on the boards while Mediatec supplies and maintains the technology. The screens will also be available for use by Mediatec at international matches over Europe as La Liga takes a break whilst the national teams are playing.
“This contract opens up for us a relation with the Spanish clubs, which will increase our opportunities to also help Santa Monica and the clubs with other technological solutions. We are opening an office in Madrid and soon also in Barcelona”, explains Kenneth Paterson, CEO at the Mediatec Group.
Football is the largest sport in the world; the Spanish league has the largest turnover. With this deal Mediatec strengthens its position as one of the world’s foremost suppliers of technology to major sporting events.
