13
Nov
100-wattaren
The Swedish advertising competition, 100-wattaren (The 100 Watt) rewards quantifiably effective campaigns produced during the previous year. The competition is organised by the Swedish Advertisers Association and Swedish Communication Agencies Association and winners in seven categories receive their prizes in a gala which was organised this year by Baluba. Mediatec had sole responsibility for technology, a task that included sound production for both the presentations and entertainment, lighting, lighting design, big-screen projection and camera production for live broadcasting.
