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3 May

EXPO 2010

On May 1st the world expo in Shanghai opened for its six months of operation. Expo2010 is the largest event of its kind so far and it is estimated that it will attract over 70 million visitors. The Swedish pavilion highlights the theme "Spirit of Innovation" and on the opening day it was inaugurated by the Swedish Minister for Trade, Dr. Ewa Björling.

Mediatec is proud to support Swedish participation in the event with media technology for the exhibition and VIP areas of the pavilion. In cooperation with our client Springtime, Mediatec supplied lighting, sound and AV design together with installation for the exhibition areas where an estimated 5 million guests will learn about Sweden over the next 6 months. For the VIP areas where partners and sponsors of the Swedish pavilion will hold meetings and marketing activities, Mediatec is responsible for the sophisticated AV system for presentations, receptions and events.

Mediatec will be on site in Shanghai during the entire period of Expo2010, our role being to supply our clients in the pavilion and at other locations in Shanghai with production management and equipment.

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