Mediatec News %>

18 May

IEC in Sports partners Mediatec Dream Team for Swiss Axpo Super League football production

IEC in Sports and Mediatec Dream Team have been appointed by Cinetrade AG to produce Swiss football’s most prestigious league, “Axpo Super League”.

The contract runs from 2009-2012 and includes 170 matches per season.

“We are delighted to have been entrusted with this prestigious appointment, which once again underlines the expansion of our production activities", said Jonas Persson, CEO of IEC in Sports. "We have enjoyed a very productive and positive dialogue with Cinetrade over the last few months and the agreement only took about a month to complete. Our responsiveness and efficiency in providing a solid and competitive alternative were the keys in winning this contract” continued Persson.

PA Gullö, CEO at Mediatec Dream Team, commented ”Our goal is to further expand our production business in Europe and IEC in Sports is the ideal partner to help us harness our ambitions. IEC and Mediatec have already started preparations and planning ahead of the league start on July 11."

“Switzerland is a leading European TV market and we are very enthusiastic and focused on the work that lies ahead. Having had over 80 employees on-site in Switzerland for the recent IIHF Ice Hockey World Championship production, we have certainly benefitted from a head start in the preparation and planning of the upcoming Axpo Super League production, and we really enjoy working in this beautiful country” added PA Gullö.

IEC in Sports and Mediatec's production partnership includes many projects outside football, including Swedish Ice Hockey, Swedish Speedway League and a number of ATP and WTA Tennis tournaments around Europe.

For further information, please contact:

Jonas Persson, CEO, IEC in Sports
+46 8 666 0402
www.iec.se

PA Gullö, CEO, Mediatec Dream Team
+46 707 41 20 75
www.mediatecgroup.com