22
Aug
When Spain’s La Liga starts up it will feature moving-picture advertising boards from the Swedish Mediatec Group, based on a four year contract. The deal is worth several million SEK annually and entails that Mediatec is to deliver digital advertising boards to the world’s largest football league.
“We’ll be the biggest in Spain in supplies of technology with this deal”, says Kenneth Paterson, CEO at the Mediatec Group.
As opposed to the majority of other European countries the Spanish clubs have come together and negotiated a common advertising contract for the arenas. Mediatec won the procurement round for the technology deliveries, and these will be moved between the arenas which will provide optimal utilisation of coverage for the TV-broadcast matches. The solution consists of 12 mm high-definition LED screens.
The contract has been signed with Santa Monica, successor in title to UMedia, who will be selling advertising space on the boards while Mediatec supplies and maintains the technology. The screens will also be available for use by Mediatec at international matches over Europe as La Liga takes a break whilst the national teams are playing.
“This contract opens up for us a relation with the Spanish clubs, which will increase our opportunities to also help Santa Monica and the clubs with other technological solutions. We are opening an office in Madrid and soon also in Barcelona”, explains Kenneth Paterson, CEO at the Mediatec Group.
Football is the largest sport in the world; the Spanish league has the largest turnover. With this deal Mediatec strengthens its position as one of the world’s foremost suppliers of technology to major sporting events.
Posted in Display, Football, Perimeter boards, Spain, Sport.
1
Jul
Since 1877, the most classic of all Tennis Tournaments has been held at Wimbledon and the interest never seems to decline. Nowadays, over 30 million follow the championship on television.
To satisfy the huge interest, Mediatec delivered an OB unit (HD7) that can handle up to 16 cameras and productions in both SD as HD,
Mediatec broadcast (former Prisma Outside Broadcast) has delivered facilities since 1987 and we agree with the opinion of former MD Hans Öberg: “I have been come here for twenty four concessive
Years and it becomes more fun for every year!”
Posted in Broadcast, Sport.
23
Jun
Mediatec Group produces TV broadcasts and delivers large-screen displays to major sporting events around the world. A prestigious three-year contract was recently signed with the classic Silverstone Circuit in Great Britain. When the Formula 1 British Grand Prix is decided during 8th-10th July Mediatec will be supplying 25 spectacular video screens around the Silverstone track.
”We’re very proud to have been entrusted with this assignment. Silverstone is a prestigious contract with financial significance. A contract with a racetrack of this calibre confirms our position as a dependable supplier of the very latest in technology with the highest possible quality”, says Kenneth Paterson CEO for Mediatec Group.
The LED screens from Mediatec are a combination of mobile and modular installations with sizes varying from 15 square meters up to gigantic screens of 88 square meters. The screens will maximise the spectators’ enjoyment at events such as the F1 British Grand Prix, AirAsia British Grand Prix MotoGP, World Super Bikes, British Super Bikes, Supercar featuring FIA GT1 VM and British Touring Cars.
Alex Lacey, Events Manager at Silverstone comments on the contract:
”We applied a strict bidding procedure in order to ensure we would get the best quality to satisfy our requirements and to deliver the best possible entertainment to our spectators. Mediatec convinced us of their ability to supply this at a competitive price, and we’re looking forward to a rewarding collaboration over the next three years”.
Posted in Display, Sport.
